Our Story

The company was started by Jack Carrier to solve a problem. The spark for his idea can be attributed to his old Chocolate Lab that is persistent in one thing: wandering off. One evening Maggie wondered off with out-dated tags that resulted in a complicated web of phone calls and worry before she was finally returned. Jack thought "there has to be a better way for a finder to get in contact with me, WITHOUT it depending on a phone number." Jack was traveling a lot which meant Maggie would be unprotected for long stretches of time, which was dangerous. That problem kicked off the idea and resulted in this company. The solution to that problem was launched in May of 2010. "Virtual Leash" solves the problem by allowing pet finders to use a pet's unique website to contact MANY people INSTANTLY and simultaneously using voice (robo-call), text messages, email, and Twitter. It will also show any address you choose on a Google Map. It lets finders see important info about your pet immediately. While Virtual Leash was in development, Dog Tag Art launched in June 2009 as a side project and grew in its own right to become a community built around fun, art, our beloved pets, and giving back to support animal welfare. It continues to grow and attract more awesome artists and user-submitted "super-model" pet photos.
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Orange Ginger Cat Pet Tag
Kiwi Fruit Round Pet Tag
crown pet tag
crown pet tag
Price$25.60
Reviews (409)
TAZ™ Whirling Tornado
5.0 out of 5 stars rating
Exactly as expected
17 June 2026
It looks perfect and is going to fit our puppy Taz who turns one in 11 days so well.
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Round Pet Tag
1.0 out of 5 stars rating
16 May 2026
I did not know that this would be printed on a cream colored tag. This is not how this tag is described. I can also see that this tag is not durable for a dog that is very active outdoors. The cream/white coating on the steel is going to get scratched up, and the ink is going to wear off. Zazzle's claim that they will refund you (100% satisfaction guarantee) is deceptive. They want me to return this dog tag in order to refund me. Plus they will not refund original shipping or return shipping charges. Do the math. The tag was $13.65. Shipping was $8.28. So, figuring shipping will be approximately $8 to return, that means I will have paid around $16 in shipping charges in order to get $13.65 back. Why they want the tag back is beyond me. I would have been happy to get the $13.65 back even though that meant $8.28 down the drain. This tag is going in the trash can. Now guess what? I will never EVER buy anything from Zazzle because of this experience. Let's see whether or not Zazzle publishes this review. I would wager they will not. But I will definitely post if elsewhere if they don't.
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QR Code scannable contactless Info custom navy
2.0 out of 5 stars rating
Unfortunately the size is much smaller than expected - so I'm going to re-order the larger one.
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