Our Story
The company was started by Jack Carrier to solve a problem. The spark for his idea can be attributed to his old Chocolate Lab that is persistent in one thing: wandering off. One evening Maggie wondered off with out-dated tags that resulted in a complicated web of phone calls and worry before she was finally returned. Jack thought "there has to be a better way for a finder to get in contact with me, WITHOUT it depending on a phone number." Jack was traveling a lot which meant Maggie would be unprotected for long stretches of time, which was dangerous. That problem kicked off the idea and resulted in this company.
The solution to that problem was launched in May of 2010. "Virtual Leash" solves the problem by allowing pet finders to use a pet's unique website to contact MANY people INSTANTLY and simultaneously using voice (robo-call), text messages, email, and Twitter. It will also show any address you choose on a Google Map. It lets finders see important info about your pet immediately.
While Virtual Leash was in development, Dog Tag Art launched in June 2009 as a side project and grew in its own right to become a community built around fun, art, our beloved pets, and giving back to support animal welfare. It continues to grow and attract more awesome artists and user-submitted "super-model" pet photos.
More
Products
View All ProductsDog Pet Tag
Price$27.30
Personalised Custom Photo And Text Pet Tag
Price$24.10
Orange Ginger Cat Pet Tag
Price$25.35
Yellow/Teal Geometric Flower Pet Tag
Price$25.90
Pet Dog Cat Minimalistic Address Pet Tag
Price$26.50
Paw Print Pet Tag
Price$26.80
Beach Ocean Pet Dog Cat Lost Id Pet Tag
Price$26.50
Funny Dachshund Sausage Dog Monogram Pet Tag
Price$26.80
Black Cat Don't Feed Me Medical Pet Tag
Price$27.80
Personalised Photo and Text Pet Tag
Price$24.00
Personalised photo and text pet tag
Price$24.00
DIY Create Your Own Pet Tag
Price$24.00
Merry Christmas Pet Tag
Price$28.85
Pink Cancer Support Dog In Training Pet Tag
Price$27.30
Black Guide Dog In Training Pet Tag
Price$27.30
Reviews (398)
Lisa M. reviewed Round Pet Tag
6 December 2025
image too small to read
31 August 2025
I just purchased the name tag for my dog. The writing is so small I can’t even read it. I could read the lettering online. Had no idea it was going to be so small.
7 August 2025
The tag is adorable and just what I needed.
Recently Viewed Items





































