Vintage Art Nouveau, Ride a Sterns Bicycles Bikes

Vintage illustration Art Nouveau advertising poster design for Sterns Bicycles, by Edward Penfield, 1896. Ride a Sterns and be Content features a Victorian lady wearing a dress and getting healthy by riding the very popular "Yellow Fellow" bike that the E. C. Sterns Bicycle Agency manufactured beginning in 1895. E. C. Stearns Bicycle Agency was established in 1893 by industrialist, Edward C. Stearns who began the business as a hardware manufacturer and branched into bicycle production from 1893 through 1899. The Yellow Fellow model was mass manufactured at the Syracuse, New York plant. The slogan read "The Yellow Fellow from Syracuse."