Southwest Air Fast Express Magnet

Southwest Air Fast Express (SAFE), also known as S.A.F.E.way (no connection with the grocery chain of the same name), was a United States airline. It was founded by Erle P. Halliburton, also connected with the New Method Oil Well Cementing Company (now known as Halliburton), and Zero Halliburton, a briefcase manufacturer. Founded in 1928 with Oklahoma oilmen as stockholders, Halliburton as the company president and C E Fleming as General Traffic Manager with general offices located in Tulsa, Oklahoma., S.A.F.E.way began offering Ford Tri-Motor service between St. Louis and Dallas on April 2, 1929. In June 1929 service was expanded to include Los Angeles and New York City. Operating for a little more than a year, the airline was purchased by American Airlines for $1,400,000.00 through a complicated agreement primarily to obtain the Contract Air Mail (CAM) 33 mail services contract won by Halliburton and Southwest Air Fast Express. American renamed the airline Southern Transcontinental Airways and operated the CAM-33 route under that name until June 30, 1931 when American Airways took over