Ambassador Program FAQs - Non-Creator
Updated January 5th, 2026
Effective April 1, 2025.
Ambassador Program Details
This FAQ is intended for influencers, photographers, event planners, or anyone who simply loves sharing beautiful Products and designs from our Creator Community!
If you’re a Creator (who uploads Content to our marketplace for sale), check out our Creator FAQ here.
Q: What is the Zazzle Ambassador Program?
A: The Zazzle Ambassador Program is a Referral/Affiliate Program that allows you to earn Referral Commissions when someone makes a purchase through your qualified Link.
Q: Can anyone join the Ambassador Program?
A: Yes! The Ambassador Program is open to all Zazzle Members, whether you're an influencer, photographer, event planner, Creator, or simply someone who loves sharing great Products and designs created by others.
Q: How do I join to become an Ambassador?
A:
- Simply create or sign into your Zazzle Account.
- Enroll in the Ambassador Program in the Ambassador Center of your account.
- Once enrolled, you can start sharing Cross-Promotion Links immediately, and earn Referral Commissions for qualified sales.
Q: How exactly does the Ambassador Program work?
A:
- You share a Product, Collection, or Landing Page Link that includes your Ambassador ID.
- Someone clicks your link and visits Zazzle.
- If someone makes a purchase within the Referral window using your qualified Link, you earn a Referral Commission.
There are two types of Links in the Ambassador Program:
- Cross-Promotion Links (for Non-Creators): Earn a flat 15% Referral Commission when promoting other Creators' Products.
- Self-Promotion Links (For Creators): Creators earn both a Royalty and Referral Commission when they drive sales to their own Products. For more information on the Ambassador Program for Creators, see our dedicated FAQ.
Q: Do I need to have a Zazzle Store to become an Ambassador?
A: No, having a Zazzle Store isn't required. You can join the Ambassador Program solely to promote other Creators' Products using Cross-Promotion Links, earning a 15% Referral Commission.
Q: Is it free to be part of the Ambassador Program or do you need to apply?
A: The Zazzle Ambassador Program is free and anyone can join! No application is needed. Simply opt in to join with your Zazzle Account!
Understanding Link Types and How to Use
Q: What exactly is a "Cross-Promotion Link," and how does it work?
A: A Cross-Promotion Link is a URL that includes your Ambassador ID, which you use specifically to promote Zazzle Landing Pages or Products created on Zazzle by someone other than you. When someone purchases through your Cross-Promotion Link, you will earn a Referral Commission equal to 15% of Net Referral Sales on that sale.
In simple terms: A Cross-Promotion Link is a unique URL containing your Ambassador ID, used specifically when promoting Zazzle Landing Pages or Products containing Content that you did not create (e.g., Products made by other Creators).
Q: How do I share Zazzle Products, Collections, Stores, Search Results Pages, or any Zazzle page using my Ambassador ID?
A: When logged into your account and once you opt into the program, you can use Zazzle’s “share” tool on each and every Product page that will include your Ambassador ID. For more information on how to use your Ambassador ID for Collections and Landing Pages, click here to read our dedicated help article.
Q: Where can I share Zazzle Links?
A: Anywhere you see fit for your audience! Social Media (Instagram, TikTok, Pinterest, etc), your website or blog, email newsletters and more. However, avoid spamming or misleading promotions, as these violate the Ambassador Program terms and may lead to Account suspension or termination.
Q: What if I accidentally use the wrong type of Referral link?
A: If you mistakenly use the wrong type of Link, your Referral Commission might not be tracked correctly. It’s always best to use Zazzle’s “share” button to ensure your Ambassador ID is tied to the Link you share.
Referral Tracking & Attribution
Q: How does the cookie timeline length work for Cross-Promotion Links?
A: Zazzle’s tracking cookie remains valid for up to 45 days, but the first 14 days act as a priority window for your Referral. Here’s how it works:
- If a User clicks your Link on June 1 and makes a purchase anytime by July 15 (45 days), you earn a Referral Commission, provided they don’t clear their cookies or encounter technical issues.
- If they click another Referral link or a Zazzle ad within those first 14 days, your Referral still takes precedence—you won’t be overridden by that new link.
- After day 14, however, if they click a different Referral link, it resets the Referral window and the new Referral takes priority and the process starts again.
Q: How long does a Referral last after someone clicks my Referral link?
A: Referrals are tracked using cookies and other technologies lasting 45 days. If someone purchases within 45 days after clicking your Link (and has not clicked another Referral Link since then), you earn the Referral Commission. When the Ambassador Program was launched, we extended the Referral window to two weeks, meaning you'll receive credit for any qualifying sales that happen within 14 days of someone clicking your Referral Link. This is a meaningful improvement: the majority of Zazzle shoppers make a purchase within this extended timeframe, so your efforts are protected for longer. After two weeks, if a customer clicks another referral link, that new link becomes the active Referral, and Commission credit will be reassigned accordingly.
Q: What happens if a Customer clicks multiple Referral links before purchasing?
A: As noted earlier, the initial Referral is protected for 14 days. If a customer clicks a second Referral link during that time, the original Referral remains active and no changes are made. Once the 14-day window expires, if the customer clicks a new Referral link, that new Referrer becomes active and the cycle continues.
Q: What happens if a Customer clears their cookies before purchasing?
A: If a Customer deletes their cookies, Zazzle may not be able to track the Referral, and a Referral Commission might not be awarded for that sale.
Using Links in Marketing
Q: Can I use Zazzle's brand name in my marketing efforts?
A: You cannot use Zazzle's brand name to generate Referral Commissions. Specifically, you cannot bid on keywords containing "Zazzle" or use the Zazzle trademarks in paid search ads or display ads. Zazzle may occasionally provide approved assets for your promotional use.
Q: Can I share Referral links on any platform?
A: Yes, you can share your Referral links on social media, blogs, websites, or emails. However, avoid spamming or misleading promotions, as these violate the Ambassador Program terms and may lead to Account suspension or termination.
Q: What happens if I use my Referral link in a paid ad?
A: You cannot use Zazzle's brand or trademarks to generate Referral Commissions via paid search ads or display network advertisements. Doing so violates the Ambassador Program terms and may result in withheld Referral Commissions or removal from the program.
Q: Do Zazzle's share tools automatically use the correct type of Link (Cross-Promotion Links)?
A: Yes, Zazzle's share tools automatically display the appropriate type of Cross-Promotion Link to include your Ambassador ID to promote Products created by Creators.
Q: Can I pay for advertising on Google, Pinterest or other ways to promote Products without using Zazzle’s brand name?
A: Yes, you may engage in paid advertising to promote Products, provided that you do not bid on the keyword “Zazzle,” or any misspellings, variations, or similar terms or using the trademark “Zazzle.”
Q: Should I use the #Zazzlemade and tag @zazzle in my social media posts?
A: Yes! Please use the #zazzlemade hashtag and tag @Zazzle on social media for a chance for your Content to feature on our accounts!
Q: Can I use the Zazzle name on my website and social media posts?
A: Yes, provided these are not paid advertising, are organic promotions, and Zazzle’s name is not used in the domain.
Q: Am I able to use images other than single Product images that are featured on the Zazzle Site, for display on a privately-built website, in order to advertise - in addition to individual Products - more general categories and themes?
A: Yes, you are generally permitted to use images from the Zazzle website for the purpose of promoting Zazzle on your privately-built website, so long as they link back to our Site (i.e., to relevant Product pages). Images include Product images, banners, and marketing images that are directly sourced from Zazzle and are accurately represented. You may not use the images for paid advertising.
Q: What exactly are "paid search, online content networks and online display networks" as mentioned in section 6.3 of the Ambassador Program Agreement? Can I refer to the name “Zazzle” on social media or on a privately-built website?
A: Paid search refers to advertising where you bid on keywords (like "Zazzle") to have your ads appear in search engine results. Our restriction here is to prevent Ambassadors from bidding on the "Zazzle" trademark or variations thereof in paid search campaigns. Online content networks and online display networks refer to platforms where you pay to display advertisements across a network of websites or platforms. Using the "Zazzle" trademark in the ad copy or keywords associated with these paid campaigns is also restricted.
Section 6.3 in the Ambassador Program Agreement does not restrict you from organically mentioning "Zazzle" on your own website or social media platforms when genuinely promoting Zazzle Products through your Referral links. This includes:
- Referring to "Zazzle" in blog posts, Product reviews, or other content on your website.
- Using the name "Zazzle" in your social media posts when sharing your Referral links or discussing Zazzle Products.
Q: Pinterest automatically adds other parameters to my Cross-Promotion Links when linking back to Zazzle. Will this impact my ability to receive Referral Commissions?
A: We’re aware that some third-party platforms, like Pinterest, may modify the URLs you submit. Zazzle's Referral system will make its best effort to accurately map these links despite the actions of a third-party platform.
Ambassador Referral Commission Payments
Calculating Referral Commissions
Q: What is the Referral Commission percentage for Cross-Promotion Links?
A: The Referral Commission percentage is 15% for Cross-Promotion Links.
Q: How do I track my Referral Commissions in the Ambassador Program?
A: You will be able to see Referred Sales reporting in your Earnings under Referral Reports.
Q: How is my Referral Commission calculated?
A: Referral Commissions are calculated based on Net Referral Sales, which is the purchase price received by Zazzle minus amounts charged for shipping and handling, packaging, insurance, sales or similar taxes, refunds, credits, and reversals.
Q: Do I earn a Referral Commission if someone uses my unique promo code?
A: Promo codes are for sharing discounts only. Referral Commissions are earned when your client, audience or follower makes a purchase through your unique Referral link on a qualifying sale.
Q: Is there a limit to how much I can earn through the Ambassador Program?
A: No, there's no limit on the amount of Referral Commissions you can earn. The more qualified Referral traffic and sales you generate, the more Referral Commissions you can earn.
Q: Why might my Referral Commission differ from what I expected?
A: Referral Commissions might differ due to discounts, promotions, refunds, credits, rounding, or reversals.
Payments & Refunds
Q: How and when do I get paid?
A: Referral Commissions are processed according to Zazzle's standard Earnings Payment Terms in the User Agreement and need to meet the minimum Payment Threshold. You can review your Earnings and payout dates in the Ambassador Center within your Zazzle Account.
Q: What happens if my Earnings don't reach the Payout Threshold?
A: If your Earnings don't meet the Payout Threshold within a payment cycle, they automatically roll over into the next payout period until the Payment Threshold is met.
Q: What happens if a Customer cancels their Order?
A: If a Customer cancels their Order before it's processed, the sale is voided, and no Royalties or Referral Commissions are earned. Any previously-earned Referral Commissions related to that Order will be reversed automatically.
Instant Downloads & Digital Products
Q: How are Instant Download Referral Commissions calculated?
A: Referral Commissions for Instant Downloads are calculated the same way as those for physical Products.
Ambassador Program Administration & Compliance
Q: What happens if I violate the terms of the Ambassador Program Agreement?
A: If you violate the terms of the Ambassador Program Agreement, Zazzle may suspend your Referral Commissions, terminate your Ambassador Program account, or withhold Earnings payments. Specific consequences depend on the severity of the violation.
Q: Can my Ambassador Program account be terminated by Zazzle?
A: Yes, Zazzle may terminate your Ambassador Program Account for fraud, misuse, spam, or repeated violations of the Terms of Use.
Q: Can I dispute a missing Referral Commission?
A: If you believe a Referral Commission was incorrectly assigned or is missing, you can contact us via https://www.zazzle.com/about/ask with details. Only trackable, valid Referral links are eligible for Referral Commission payments.