CBC 1974 Logo - Water Bottle

Created by Burton Kramer, a designer and artist whose work is featured as part of the permanent collection at the Smithsonian Institute. Sometimes called the exploding pizza or pineapple, Burton Kramer's modernist logo features the letter "C" for Canada at its core. According to the CBC's 1974 corporate manual, "the overall shape is globular, conveying the corporation's international responsibilities in addition to its national role. Used between 1974 - 1986. Special broadcasts in the 1970s include the 1972 Canada-Russia hockey series, being the host broadcaster for the 1976 Summer Olympics in Montreal and the 1978 Commonwealth Games in Edmonton. In 1977 CBC designs and installs broadcast facilities in the Canadian House of Commons at Speaker's request.