Bitter Campari | Leonetto Cappiello

Bitter Campari (1921) | Leonetto Cappiello’s 1921 advertising poster for Bitter Campari showcases a playful and memorable design featuring a vibrant jester wrapped in a spiralling orange peel, holding a bottle of Campari. Set against a stark black background, the jester’s dynamic pose and the bold orange hues create a striking contrast, symbolising the zest and spirited nature of the drink. This imaginative and iconic poster captures the energy and vibrancy associated with the Campari brand, making it an enduring classic in advertising art. Use the design tools to add custom text or personalise the image.