"100% Fruit" rainbow coloured kawaii fruit T-Shirt

At first glance, it's a cheerful, colourful design featuring a rainbow of concentric circles and kawaii, anthropomorphised fruit (pineapples, pears, cherries, apples) with a central band reading "100% Fruit". This design is reclaiming the derogatory term 'fruit' used to ridicule gay men. Several origins of the word fruit being used to describe gay men are possible, and most stem from the linguistic concepts of insulting a man by comparing him to or calling him a woman. Comparing a gay man to fruit, soft and tender, effeminate, like a woman has possibly gained near universal use because both LGBT people and fruit are found nearly everywhere. In "One of the Boys: Homosexuality in the Military During World War II" author Paul Jackson writes "a number of words that originally referred to prostitutes came to be applied to effeminate or queer men - "queen, punk, gay, f@gt, fairy, and fruit." You may edit the text.