Zazzle and Edun Live Offer Exclusive Earth Day Design For A Limited Time
Portion of Proceeds Benefits the Wildlife Conservation Society�s (WCS) Conservation Cotton Initiative (CCI)
Redwood City - April 1, 2008 - Zazzle (http://www.zazzle.com), the only on-demand retail platform to offer billions of products that ship in 24 hours, today announced with strategic partner EDUN LIVE, the sister ethical t-shirt brand of EDUN founded by Ali Hewson and Bono, a NEW exclusive tee shirt design in support of Earth Day on April 22, 2008. Ten percent of proceeds from the sale of the shirt will benefit the Conservation Cotton Initiative, EDUN’s joint project with the Wildlife Conservation Society. http://www.zazzle.com/pn/edun/overview.
Designed by the EDUN creative team, the exclusive and limited edition artwork (below) is available only at Zazzle on 100% Ecocert-certified organic Super Natural EDUN LIVE blank tees for men, women ($25.45), and kids ($23.45) from April 1, 2008 � April 30, 2008. Zazzle and EDUN LIVE will donate 10% of proceeds from the sale of each of the limited edition shirts for the month of April to the CCI program, which supports African farmers in their transition from conventional to organic cotton farming.
EDUN and the Wildlife Conservation Society’s goal for the CCI is to build successful farmer-based communities incorporating organic production. Under the guidelines, farmers agree to practice conservation agriculture, which requires them to commit to measures designed to control deforestation and protect wildlife.
Infinite and Instant, Zazzle is the only on-demand retail platform for consumers and major brands, offering billions of retail quality, one-of-a-kind products, most of which are produced within 24 hours. With the largest library of customizable digital images from world-class brands, Zazzle enables content owners to unlock their entire libraries of content, making it available for purchase and customization by consumers. Through Zazzle's innovative on-demand retail and technology platform, users can instantly create, customize to fit their personal style, purchase and sell a near infinite array of products online. The company launched in 2005 and is based in Redwood City, California. For more information, http://www.zazzle.com.au/.
About EDUN LIVE
In March 2007, EDUN (www.edunonline.com), the socially conscious fashion brand created by Ali Hewson and Bono, launched the EDUN LIVE (www.edun-live.com) brand of blank t-shirts. The aim of EDUN LIVE is to drive sustainable employment in sub-Saharan Africa through high-volume sales of blank t-shirts to the merchandising and promotional products industries.
EDUN LIVE is 100% MADE IN AFRICA, meaning from the cotton sourced, through the spinning, knitting and sewing, all the way to the final logo print inside every shirt, the full value chain stays 100% in Sub-Saharan Africa.
About Wildlife Conservation Society (WCS) and the Conservation Cotton Initiative (CCI)
In 2007, the Wildlife Conservation Society (WCS) and EDUN, an apparel company founded by Ali Hewson and Bono, established the Conservation Cotton Initiative (CCI). This collaboration aims to improve the livelihoods of communities in Africa by investing in sustainably harvested “conservation cotton.” The program will promote development of eco-friendly cotton farming around high biodiversity areas to create sustainable livelihoods, enhance incomes and economic development, and improve resource management.
CCI promotes the farming of organic, conservation-friendly cotton around high biodiversity areas in Uganda, Zambia, and Madagascar. The “conservation cotton” produced by CCI farmers will directly benefit the conservation of wildlife and wild lands in areas of high biodiversity in Africa. Not only will the farmers enjoy health and economic benefits that come from eliminating the use of inorganic pesticides and fertilizer, they will also earn premium prices from high market demand for organic cotton and supporting, rotational crops and products.
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