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ARTPROJEKT LAUNCHES ARTSPROJEKT LABz - A CUTTING-EDGE, LIMITED-EDITION PRODUCT PROGRAM

Artsprojekt's World-Class Artists Meet Zazzle's R&D Laboratory: ARTSPROJEKT LABz to Offer New and Exclusive Products, Combined with Contests for the Broader Community

Redwood City, CA - January 23, 2009 - ARTSPROJEKT, www.artsprojekt.com, an interactive and culturally relevant online community for the arts, pop culture and action sports today announced the launch of ARTSPROJEKT LABz, a cutting-edge and limited-edition product program featuring new and exclusive products available for purchase for a limited time only. ARTSPROJEKT is teaming up with cutting-edge product brands, international artists and major content owners to produce limited-edition products. ARTSPROJEKT LABz can be found at www.artsprojekt.com/labz

ARTSPROJEKT LABz is powered by Zazzle's R&D laboratory and leverages Zazzle's innovative on-demand retail platform. ARTSPROJEKT LABz will feature original art from ARTSPROJEKT artists and brands combined with cutting-edge product embellishments on a variety of different products ranging from high-end tee shirts to prints and skateboards.

The first product, ARTSPROJEKT LABz0001, is an original design and collaboration by internationally renowned artist Luca Ionescu of Like Minded Studio in Sydney, Australia with fashion apparel brand Drifter. The design "NEON DREAMS" features a 3-D chrome skull illustration with black-flocked geometric tear patterns flowing from the skull's eyes, wrapping around the sides and off the back bottom seam of the shirt. The centered back print is a clear foil-coated rendering of Luca's digital, yet organic ARTSPROJEKT LABz typography. The inner neck label illustrates the collaborators of the design - LUCA x DRIFTER x ARTSPROJEKT, while a hidden print inside the first layer of the tee boasts the three logos and a hi-density signature from LUCA.

Drifter supplies LA's fashion elite with finely tailored apparel using high-end blends of Supima cotton, modal, and mercerized jersey. Featured in top retailers including Saks 5th Avenue, American Rag, and Fred Segal, Drifter is worn by Adrian Grenier of Entourage, hip hop icon DJ Shadow, and in such publications as Glamour, Stuff, and URB. The men's and women's Drifter SKUs for ARTSPROJEKT LABz0001 are double-layered 60 single Supima Twofer Tops, which are stylishly fitted and extremely soft.

"Through our relationship with Zazzle, we are able to take art and technology to a new level and truly liberate artists worldwide," said Andy Howell, Founder of ARTSPROJEKT. "ARTSPROJEKT LABz combines technology, art and cutting-edge brands to create unique products in a curated environment that appeals to an audience who is hungry for the newest and freshest artist expression and experimentation."

The ARTSPROJEKT LABz website is user friendly, featuring an artistic and detailed product description, product images, and a behind-the-scenes video of the ARTSPROJEKT LABz team at work. Product prices will vary and special promotions may be offered in tandem with certain product offerings.

"ARTSPROJEKT LABz is all about innovation - the goal is to produce new products that truly shock and awe," said Charles Ohiaeri, Director of Manufacturing Technology and Operational Excellence at Zazzle. "This is the first ever sneak peek into Zazzle's R&D for new products; with ARTSPROJEKT LABz, we're giving consumers an opportunity to experience the next generation of customization."

In addition to the exclusive product offering, ARTSPROJEKT is empowering the broader community of artists and designers through the ARTSPROJEKT LABz BREAKOUT Edition Design Challenge. The Breakout Edition will run for 30 days, concurrent with each LABz Elite Edition offering. The ARTSPROJEKT team will select and produce 10 winning designs to be promoted and sold online through ARTSPROJEKT.com and will also pitch the designs to high-end fashion retailers nationwide. The 10 winners from each Design Challenge will receive a share of the revenue from every one of their products sold. Learn more about the BREAKOUT EDITION at www.artsprojekt.com/labz_contest

About ARTSPROJEKT

Finally the artist wins. ARTSPROJEKT is an interactive and culturally relevant online community enabling artists, brands and consumers to connect instantly, and on-demand. ARTSPROJEKT provides artist management, exhibition, and e-commerce assistance to emerging and established artists in all fine art and commercial genres. The company develops careers, connects artists with galleries and potential clients, as well as promotes and sells art and products online and offline. ARTSPROJEKT empowers artists to create full time, and sell original art as well as limited or open edition products on its site, partner sites, the artists own sites, and other online networks. Launched in August 2008, ARTSPROJEKT is a unit of Zazzle.

©2008 Zazzle.com Inc., all right reserved. Zazzle is a registered trademark and trademark of Zazzle Inc. in the United States and other countries.

Press Contact:

Michael Karns
(650) 261-3337
michael.karns@artsprojekt.com